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Why you need a chatbot for Black Friday

Zoran Slamkov
 on October 20, 2021

Why you need a chatbot for Black Friday

Black Friday is nearly upon us, so it’s time for ecommerce business owners to start planning ahead for the big day. You’ll no doubt experience a surge in visitors on this date, which is why you need to be sure you can offer your customers the best buyer experience. Keep reading as we discover why adding a chatbot to your site is the best way to make your Black Friday sale a huge success this year.

Faster customer response times

With more customers than ever before coming to your ecommerce site to purchase your products, it’s important to offer them the assistance they need. A chatbot offers faster customer response times than human intervention can provide. You’ll no doubt receive a large number of inquiries about your products on this day. A chatbot can help you to close the sale each and every time, so you don’t lose out on business to your competition.

Increase your sales

By offering your customers a better customer service experience, they’ll be much more likely to purchase from your company. A chatbot can help to increase trust and loyalty for your business. Your customers will feel like your ecommerce business is always there to support their buying decisions, which is something many consumers feel they are missing when shopping online. Black Friday is one of the most critical days for ecommerce business owners, and a chatbot is the tool you need to ensure you make up for the challenges of the past year.

Share special offers and coupons

As well as using a chatbot to answer inquiries, you can set it up to offer coupons and promote deals. You no doubt have a selection of excellent offers for Black Friday, but if you don’t share these with your customers, how will they know they exist? Offer your visitors time-sensitive codes that will force them to check out as soon as possible on your site before even thinking about comparing prices on other websites. You could also use a countdown timer to remind customers of the limited time left to purchase during your Black Friday sale. This day only comes around once a year, so you’ll want to push your deals as much as possible during this limited time period.

A more personalized experience

One of the reasons that customers still opt to shop in stores is due to the personal service they receive. However, when you add a chatbot to your ecommerce store, you’ll be sure to improve the customer experience. After a tailored conversation with a chatbot, customers will remember the experience on your site for a long time after their purchase. The next time they need a product that you offer, you’ll find that they return to your site instead of finding someone else to shop with.

Both Black Friday and Cyber Monday are crucial days for ecommerce businesses around the world. By adding a chatbot to your site this year, you’ll increase your sales and offer your customers a memorable experience that will guarantee their business for many months following their initial purchase.

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